Our Mercedes-Benz Trucks Radio Campaign aims to highlight the importance of using genuine Mercedes-Benz Truck Parts to business owners. When using non-genuine truck parts, a truck faces the risk of breaking down while transporting a business' cargo. And the longer the truck is broken down, the more it costs your business.
Creatively, this was demonstrated by telling the stories of three different truck drivers and what they might get up to while their trucks are broken down and they are waiting for them to be repaired. We then tied each of their actions to a monetary amount. Our spots end with our announcer revealing that the longer a truck driver is stuck out on the road, the more it costs your business, that’s why its important to use genuine Mercedes-Benz Truck parts.