Ignite Joe Public decided to leverage the humorous belief that women and men feel the effects of a cold 'differently'. The agency brought to life the 'man flu' myth. This myth was shown from a woman’s perspective, showcasing the suffering she has to endure alongside her male counterpart when he is suffering from a common cold.

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Why will you stay safe today?
Why will you stay safe today?

Freedom Day
Freedom Day

A Different Perspective
A Different Perspective