Technology the key to connection…

Posted: November 20, 2015

…Personalisation, the biggest trend consumers will love.

From augmented reality, cloud payment methods, beacons, loyalty programmes and eCommerce technology, today it’s not only about helping shoppers save time and effort but it’s also about giving shoppers and consumers an experience to remember. Ultimately facilitating an omni-channel experience that brings consumers closer to your brand, building a loyal base of people who are emotionally connected.

Technology takes engagement to the next level

It offers true personalisation and co-creation: Like the NikeID concept – a service that allows shoppers to customise their own shoes. Consumers have the choice to add their own personal touch or design a pair from scratch. It’s giving consumers more of what they want, less of what they don’t.

Window shopping on steroids: A live, front row ticket to Fashion Week with Topshop, or L'Oréal’s augmented reality "Makeup genius" that allows you to try before you buy – these are two platforms that give consumers access to experiences that were usually out of reach for the everyday shopper.

In some instances it's the empty shop window that retailers are after. Rented out and used as a virtual/physical shop, these touch screen windows allow shoppers to order items they like and have them delivered, no shopping bags to carry and still a day out at the mall.

End of cash: Cashless paying techniques mean that consumers can go shopping without their wallets thanks to personalised apps and SnapScan technology.

Location location: iBeacons positioned across retail outlets provide a new source of data to retailers. An interactive technology that allows for the accurate placement of shoppers within an outlet, providing opportunities for retailers to "surprise and delight" consumers with close proximity offers and relevent, even tailor-made deals.

With all these options, and more, the world of retailer-consumer relationship just got a whole lot closer in 2016.