Project #Hello2moro

Posted: December 4, 2017

Project #Hello2moro, pioneered by Tshepo Sebooa and Jacques Bezuidenhout, from Ignite Joe Public, was developed to expose young South African advertising creatives, to the best in global creativity and current international trends.

This year, Project #Hello2moro followed the journey of two young creatives from Ignite Joe Public, Mthokozisi (Zi) Sithole and Eugene Nkundlande, to the annual ADNIGHT Ad Agency festival in Amsterdam. Not unlike South Africa’s developing advertising industry, the Amsterdam creative industry is constantly progressing, with new specialty agencies popping up every month. ADNIGHT, featuring our own Joe Public Amsterdam, is the ultimate kitchen review, allowing marketers, industry colleagues and young talent to meet some of the industry’s finest talents.

Project #Hello2moro’s content generation team documented every step of Zi and Eugene's journey to ADNIGHT as well as the lead-up to their Joe Public Amsterdam visit. The content generated will be aired on and flighted throughout 2018 as channel branding.

From meeting globally acclaimed Executive Creative Directors to playing foosball and drinking Dutch beer with young emerging creatives, Zi and Eugene not only got to meet the rest of the Joe Public family, but they said hello to a very different kind of tomorrow.

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