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New Innovations That Work Hard For Our Clients

Posted: April 28, 2016

A brand and category growth strategy is not complete without considering shoppers and their first moment of truth.

“A brand and category growth strategy is not complete without considering shoppers and their first moment of truth (a phrase coined by A.G. Laffley of P&G) i.e. that moment when a shopper selects a product off the shelf. And if their path to purchase and behaviour is open to change with every single shopping trip (as we know it is), brands have to carefully consider where and how they speak to shoppers to secure more purchases,” said Ursula McDonald, Managing Director of Ignite Joe Public.

Ignite Joe Public has already successfully serviced clients with Shopper Marketing campaigns, including: Clover’s Manhattan Ice Tea and Merck’s Iliadin – a local campaign so successful, it has been adapted across global markets.

Ignite are excited to offer their clients strong Shopper Marketing capabilities, which are strategically led, and insight driven. “Our Ignition thinking philosophy is how we make the shoppers’ moment of truth more exciting, compelling them to choose our clients’ brands, whilst adding real value to the brands we grow,” added Ursula. “By helping clients to understand the role that Shopper Marketing can and should play in their brands’ success, we can continue to deliver sustained growth to our clients’ bottom lines.”