We believe our role is to beat the predictable average ROI line that traditional below-the-line approaches tend to yield. And to beat the line we need to ignite brand growth through ‘ignition thinking”.
Ignition thinking means leaving behind the expected, formulaic approach. It is the understanding that creativity should serve business goals, while offering consumers a chance to experience and engage with brands in ways that make a relevant impact on their lives.
Ultimately ignition thinking is striving to think beyond the lines of the traditional, because our clients ROI depends on it. We call that ‘return on ignition”.